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Mr Skates City

Resumen biográfico

ROB Dyrdek has grown from a Teenaged star to a entrepreneur who knows how to Understand from his best complete skateboards for beginners.

After Dyrdek, early ventures flopped Went on to set his title in consumer products, apparel, video games , cartoons, entertainment and construction.

He hopes to pull off his most Ambitious stunt nevertheless, starting a sports club.

For most athletes, getting their name on Heaps of goods--what marketers call "brand extensions"--might not be easy. But it's second nature to get a skateboarder, Dyrdek said.

That's because pro skateboarders do not draw Regular wages. They learn from a young age how to work with corporate marketers, and make their money through product endorsements. A career can be sustained by those relationships even as athletic skills fade.

"I am 35 years old and I'm still a pro Skateboarder--not as active or as fantastic as I had been, but I still have my image and history," Dyrdek explained. "In this game, we do not retire guys. They sort of conduct their whole career with the brands that

they helped develop."

Founded in Kettering, Ohio, Dyrdek became a Skateboarder at 16 when he joined the staff that is promotional to get Alien Workshop, a manufacturer of skateboard decks, the board that the skater stands on.

Dyrdek moved to Los Angeles And started his company, manufactured wheel assemblies for boards, That partnership, Orion Trucks. He recruited professional boarders in the company, along with the product's success was due as much to their advertising than any innovation.

Dyrdek major marketing partnership Arrived in 1993 when DC Shoes, a sports footwear manufacturer, asked him to look a skateboarding shoe. As soon as the Dyrdekl model reached shops it sold out.

"That shoe deal was the first large influx Of money that I used to begin businesses," he remembered.

Unfortunately, the was prompted by the wealth 22-year-old to dabble in that which he now admits was "lots of bad entrepreneurial runs." He started a record label that collapsed. He went into retailing to discover that running a shop demands a characternot his.

"I threw a dart at just about Everything," he said. "As a professional skateboarder, I was earning enough cash to take these rolls of the dice."

The lesson, which Dyrdek repeats today like a Mantra, was: "Stay in your lane." He considers that skateboarding gives enough room to grow businesses without veering off to ventures to him.

His Dyrdek Enterprises has 20 workers, now Who work to create deals placing the skateboarder's title on product.

In the consumer goods area, Dyrdek is all about To release his 17th signature shoe with DC. Tag Body Spray sells his "Make Moves" odor, and Rogue Stans apparel permits his title.

In toys, Mattel utilized his youth and Dyrdek Skateboarding companies, the Wild Grinders, as versions to get a line of action figures. A licensing deal a animation house, with Moonscoop, will generate a cartoon show based on the Wild Grinder toys.

Dyrdek is a personality in Digital Arts' Video game "Skate 3," set to reach stores this summer, and he's the host of "Rob Dyrdek Skateboard" for the Nintendo Wii.

For starving skaters, Dyrdek opened East, a restaurant in 6611 Hollywood Blvd. at Hollywood. Syndicate Hospitality manages the sizes of skateboards.

The Dyrdek title

His customer products' success depends On maintaining the Dyrdek name. That's where reality TV fits to the equation. Season three of "Rob Dyrdek's Fantasy Factory" just finished shooting for MTV. The series alternates between Dyrdek performing stunts on skateboards or surfboards, and sections about his business ventures.

He calls the show "a Enormous commercial for My brand about this machine named MTV," and composes and supervises editing of every episode.

1 recent stumble for Dyrdek has been "Street Dreams," a feature film that he spent $2 million to produce. It grossed less than $100,000 in theatres in 2009; the Paramount DVD release will come.

Dyrdek has even moved into the non-profit Where road boarders could practice their sport sector places. The very first plaza was built in his hometown in Ohio, followed by one at Lafayette Park in Los Angeles.

The next plaza opened in the corner of Magnolia Boulevard and Tujunga Avenue in North Hollywood. It was financed by a grant in 7-Eleven, which includes a shop across the street, and even $ 200,000 from the Los Angeles Department of Parks & Recreation.

Prospective plazas in Santiago, Chile, and Sunland, N.M., are in the planning phases.

Dyrdek's next project is Street League Skateboarding, this summer, a string of professional contests set to launch. He has signed 24 pro boarders into contracts that were exclusive to compete in the league. In addition, he developed an instant scoring system to make the sport fun.

Event production giant IMG will point the Competitions.

Don Gibson, president of consulting firm Kavi Entertainment, Sports & in Century City, stated that a risk is carried by basing a business empire on one star. One Tiger Woodslike mistake can cause a disaster.

"As a star, everything you do comes Under a microscope," Gibson stated. "One misstep and it all comes apart."

In skateboarding, there are other challenges. As it is frequently associated with vandalism and injury-prone stunts many cities ban skateboarding and personal land owners post signs forbidding. However, Gibson considers public opinion could alter.

"If You've Got a formalized league using a Physical centre, that changes the entire dynamic," he explained. "Long term, it changes how people see the sport."

Dyrdek considers that if the league succeeds, It'll open a whole range of new extensions for him as the sport's owner. But it is a good deal of work."

"I can't Start to tell you how hardcore Starting a league is," he said. "But it is revolutionary, and that I can not wait for the revolution to happen."

Dyrdek Enterprises


HEADQUARTERS: Downtown Los Angeles

CORE BUSINESSES: Entertainment, attire and Sports equipment based on skateboard culture EMPLOYEES: 20 who manage deals Partner businesses, such as Mattel and Paramount GOAL: To establish a professional sports league for best skateboard for beginners

NUMBERS: Dyrdek estimates his net worth Million; makes $140,000 per episode for MTV program